With more than 30 years of experience in Employee Benefits, Employee Relations, Human Resources, and Customer Service, Gina has dedicated her career to serving people with integrity, care, and professionalism. Her background has always centered on building strong relationships, guiding individuals through important decisions, and creating environments where people feel supported and valued.
As Chief Operating Officer of Broad Basis for the past three years, Gina plays a vital role in ensuring the firm operates with excellence, efficiency, and a client-first focus. She is passionate about aligning thoughtful processes with meaningful service — because at Broad Basis, financial planning is not just about managing assets, but about stewarding futures.
Gina believes that trust is earned through consistency, transparency, and genuine care — values that guide their leadership and reflect the heart of Broad Basis.